Via: posted by amandawebb on March 4th, 2012 at bloggertone.com
The roll out of Facebook Timeline for pages this week sees the end of the default landing tab. But is having custom Facebook pages worth it? For some time I’d been noticing landing tabs getting more and more elaborate. People were beginning to bring their entire website onto Facebook and although this looks great I often wondered if it was functional. Here’s why;
People only visit your Facebook page once, if at all
A quick look at my Facebook insights tells me that although most of my most recent Likers clicked the Like button on my page, some clicked ‘Like’ from search results or from a hover (probably over the ticker or a story shared by someone else). So there are some people out there who may never visit my page.
- Once a user has clicked the Like button, wherever it might have been they may never revisit the page, instead they will expect to see your updates in their newsfeeds amongst the updates from their friends.
- So all that work on your amazing customised landing page could be wasted, a portion of your community will have never seen it and others will only see it once.
Mobile users can’t access custom pages
425million monthy active users access Facebook via a mobile app (Facebook IPO statement). As any mobile user knows custom Facebook pages are not accessible via a Facebook app. As mobile internet use grows this is going to represent a larger and larger portion of your audience.