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Does Facebook Timeline Make Custom Tabs A Thing Of The Past?

Via: posted by amandawebb on March 4th, 2012 at bloggertone.com

The roll out of Facebook Timeline for pages this week sees the end of the default landing tab. But is having custom Facebook pages worth it? For some time I’d been noticing landing tabs getting more and more elaborate. People were beginning to bring their entire website onto Facebook and although this looks great I often wondered if it was functional. Here’s why;

People only visit your Facebook page once, if at all

A quick look at my Facebook insights tells me that although most of my most recent Likers clicked the Like button on my page, some clicked ‘Like’ from search results or from a hover (probably over the ticker or a story shared by someone else). So there are some people out there who may never visit my page.

Once a user has clicked the Like button, wherever it might have been they may never revisit the page, instead they will expect to see your updates in their newsfeeds amongst the updates from their friends.
So all that work on your amazing customised landing page could be wasted, a portion of your community will have never seen it and others will only see it once.

Mobile users can’t access custom pages

425million monthy active users access Facebook via a mobile app (Facebook IPO statement). As any mobile user knows custom Facebook pages are not accessible via a Facebook app. As mobile internet use grows this is going to represent a larger and larger portion of your audience.

It’s hard to get people to revisit your page

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

Via: posted by Corey Eridon,Thu, Feb 09, 2012 at blog.hubspot.com

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies. As always, feel free to share and embed at your liesure!

History of Marketing Infographic

Facebook Business Cards Are Here: 200,000 Users Get Free Bundles

Via: posted by Joann Pan, 1/5/2012, at Mashable.com

MOO Cards, the makers of MiniCards—petite-sized business cards the size of a stick of gum—DIY business cards, and postcards, wants to make artsy business cards out of yourFacebook Timeline.

MOO Cards has partnered with Facebook to make what are simply dubbed Facebook Cards. Each Facebook Card is made from a template using your Facebook Cover picture and information from your profile.

From Wednesday onward, MOO will be giving away free 50-card bundles to the first 200,000 users. For those who struggle with math, that’s 10 million business cards.

A steady flow of free cards will be released, ensuring that the 10 million cards are not ordered within the very first hours of the promotion. For the next 10 days, 50,000 orders will be processed, followed by an additional 150,000 orders, says Paul Lewis, the head of marketing at MOO. Those first 50,000 will also have free shipping, but the rest will have a “small” shipping fee, so act fast. The promotion’s end date hasn’t yet been determined.

Announcements about these releases will be posted on the MOO blog and the company’s Twitter account@overheardatmoo.

SEE ALSO: Facebook Timeline Redefines Your Facebook: Pics of the New Profile Design

All 800 million Facebook users can take advantage of the promotional freebie, as long as they’re one of the first 200,000 customers, of course.

“MOO.com is very excited to announce this integration with Facebook to provide a revolutionary new customer experience that brings together Facebook Timeline with MOO’s high-quality printed products,” said MOO CEO and Founder Richard Moross in a press release.

To get the offer, first click on “About” under your basic info on your Timeline. Then scroll down to “Contact Info” and roll over the little business card icon — you should see a rollover box that will direct you to MOO. In order to take advantage of the offer, Facebook users will need to have enabled Timeline.

To place a regular paid order on MOO.com, sign in through Facebook and check that the aggregated information from your profile is correct on the card. Then you can flip the card over to add a favorite quote or phrase before printing. Currently, the cards are for sale in 50-card bundles. Facebook Cards are available at $15 for 50, $30 for 100, $45 for 150 and $60 for 200.

How do you feel about the mix of online social networking and offline business networking? Let us know in the comments.