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25 Clever Ways to Grow Your Email Marketing List

email list growth

Via: Posted by Andrew Pitre, Mar 28, 2012 at blog.hubspot.com

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It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you’re not working on growing your email list already (or you’ve run out of creative ideas to do so), here are 25 simple ways to build up that email list.

25 Ways to Grow Your Email Marketing List

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed — and if you want them to forward it to their friends, family, and colleagues that aren’t already on your email list.

2) Create a new lead-gen offer — like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. If you’re having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

3) Host an online webinar and collect email addresses at registration.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Via: Posted by Magdalena Georgieva, Feb 03, 2012 at blog.hubpost.com

Email is a powerful marketing channel, but it’s also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues.

email marketing challenges resized 600

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The best inbound marketers like to amass valuable data across their different channels. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integrations provide, they also open the door to a much more enjoyable experience for email subscribers.

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Some Key Social Media Trends to Look For in 2012

Via: posted by Joseph Puopolo, 1/16/2012 at techcrunch.com

Editor’s note: Guest contributor Joseph Puopolo is an entrepreneur and start-up enthusiast, who blogs on a variety of topics including green initiatives, technology and marketing.

In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield is Amy Jo Martin. She is the founder of Digital Royalty, a social media firm that has set itself apart by helping A-listers find their social media voice.

Amy works with people like Dana White of the UFC, Dwayne “The Rock” Johnson of acting/WWE fame and brands like Nike and Fox Sports (and now Joel Stein). Her specialty is working with organizations or individuals and making them look good online. Since the online world is in perpetual flux, I wanted to get Amy’s take on the social media landscape for 2012.

Here were a few key trends Amy said we should look out for in 2012:

1. Social TV Integration

Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. See my example of how both the UFC and WWE are integrating social media into their programming. Social media played a pivotal role in the last presidential election, and it will likely be more integrated into political broadcasts.

As each news channel fights hard to keep their viewers engaged, networks like CNN and Fox have made significant strides to engage their audience, although some would argue that this social media integration has come at the expense of hard-hitting journalism and analysis.

2. TV Is Going Online in a Big Way

2012 will be the first time that the Super Bowl will be streamed live to the world. Since the Super Bowl is generally viewed as the mother of all advertising spectacles, it will add a new dynamic into the digital component to advertising and social media integration.

3. Facebook Credits Take Center stage

Facebook in 2012 has the potential to project its power and truly take Facebook credits into a viable currency. Amy puts it quite well when she says “they’re building an online destination we’ll never need to leave, and my guess is they’re only about 8% of the way through their product roadmap.”

4. Big Business Has Woken Up

The way corporate entities approach social media is shifting. Many companies realize that setting up Twitter, YouTube and Facebook accounts is not going to cut it as their social media strategy. Brands will need to seriously shift their perspective by treating social channels more like communication channels and less like an advertising channels in order to make a difference. From my perspective this transition has already occurred, judging by the extent to which brands’ Twitter accounts are now used as channels for CRM and customer support, managing pissed off or happy customers in near realtime.

5. ROI Is Still Huge

ROI will remain a key metric to any social media strategy. The concept of engagement is now becoming more and more an excepted metric. CEO adoption of social media is improving, and more CEOs are recognizing the benefits of humanizing their brand by taking to Twitter.

Customer service, research and image branding could all be considered social media intangibles, yet all three are obviously important in business. Social channels impact every single aspect of business from human relations to finance, sales, operations and legal. It’s important for everyone to understand how social media affects their role and responsibilities. Opposite of television, social media is a dialogue vs. a monologue and if a brand is able to collect opinions real-time in high volume via social channels like Facebook polls, they can save a great deal of money on formal research studies.

There have been a lot of discussions about social media fatigue and whether brands refuse to play for that reason. With over a billion people on social media it’s irresponsible for any brand not to have some sort of presence. 2012 will be the year for brands to go beyond cookie cutter campaigns and really determine how it not only adds value to their company, but how it adds value for their customers. 2012 will be crucial for companies and social media. For those who don’t see a direct correlation between social media and sales consider:

“Social media is an ideal tool for moving people up the fan ladder, from being a casual fan of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands.”

So in 2012, the question is, how will your brand use effective strategy to move people up the fan ladder from interested to foaming at the mouth brand zealots?

Reuters Launches Web TV Channel, Bringing 10 New & Original Shows To YouTube
Via: posted by Sarah Perez, 1/17/12, at techcrunch.com
reuters-tv

The move to bring original programming to the web continues to heat up this week, with today’s announcement of Reuters TV, a new YouTube channel featuring ten new commentary and analysis shows from the news and media division of Thomson Reuters.

The new channel joins nearly 100 other media partners on YouTube who are delivering original content, including a few big names like eHow, Motor Trend, Pitchfork TV, TED, The Onion, WSJ, WWE and more.

Reuters, however, is arguably the biggest news provider among the 100 being featured on YouTube’s partner page. And plans for its newly arrived TV news channel are no small effort.

According to the company’s announcement, the YouTube channel won’t mimic traditional TV, but will use an editing style that’s “suited for Internet programming.” Reuters global exec producer Barclay Palmer developed the shows, which will be “high energy” (oh, so that’s what they mean by “Internet programming,” hmm?) and will include reports and commentary from the outlet’s nearly 3,000 journalists worldwide.

The 10 new shows include the following:

  • Reuters Investigates, featuring investigative journalism and special reports from around the world, in coordination with Reuters award-winning Enterprise unit;
  • The Trail, with Reuters political reporters covering the presidential candidates on the campaign trail;
  • Felix TV, with Reuters finance blogger Felix Salmon, named by Time magazine one of the Top 25 financial bloggers;
  • Media Bite, featuring Peter Lauria, editor of technology, media & telecommunications, and his team of reporters covering a media world experiencing massive change;
  • Tech Tonic, with Anthony De Rosa, Reuters Digital’s social media editor, dubbed by The New York Times “the undisputed king of Tumblr”;
  • Freeland File, with Reuters Digital editor Chrystia Freeland interviewing top newsmakers;
  • Fast Forward, hosted by Chrystia Freeland and featuring Reuters’ top commentators and journalists, including David Rohde, Reuters columnist, author and two-time winner of the Pulitzer Prize; Rob Cox, US editor of Breakingviews; Bethany McLean, Reuters columnist, Vanity Fair contributor and author; David Cay Johnston, tax expert, author and Pulitzer Prize winner; Geraldine Fabrikant, Reuters columnist, senior writer for The New York Times and winner of the Loeb Award; Steven Brill, Reuters columnist, author and founder of the Yale Journalism Initiative; Ian Bremmer, President of the Eurasia Group; James Ledbetter, Reuters Op-ed editor and author;
  • Money Clip, with Lauren Young, personal finance editor and former editor at BusinessWeek and SmartMoney;
  • Rough Cuts, with Jen Rogers, showcasing the remarkable news video that Reuters video journalists shoot around the world, allowing viewers to see and hear that video in greater depth than most television networks can offer;
  • Decoder, explaining in succinct and surprising ways the key topics in the news, ranging from the debt ceiling to the Strait of Hormuz.

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Study: Facebook Pages Shouldn’t Post More Than 1x Every 3 hours

Via: posted by Josh Constine, 1/17/12 at techcrunch.com

The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.

This new finding from a study by Facebook Page analytics company EdgeRank Checker could help Page owners avoid cutting short the lifetimes of their posts and overshadowing them with new content. Each Page is different and needs to find its own optimal posting frequency depending on its content and audicence, but no more frequently than every 3 hours is a good general guideline.

Last month after Facebook changed the news feed in September, EdgeRank Checker analyzed 30,000 posts by over 500 Pages with an average fan count of 140,000. The company defines the end of a post’s lifetime as when it receives 10% of the engagement per hour as it did in its most popular hour. It’s important to maximize engagement because this influences the EdgeRank, or news feed visibility of a post and a Page’s future posts. Engagement is also strong indicator that a post is being seen and receiving clicks for Pages looking to drive awareness or traffic.

The study found that the average post lifetime was 3 hours and 7 minutes, while the median post lifetime is 2 hours and 56 minutes. After a post’s death, it only receive a trickle of engagement and there’s little lost by posting again.

There is variance in any specific Page’s post lifetime average. Services like EdgeRank Checker can help Pages find their average. Alternatively, Pages can chart their own lifetime by manually recording the total Likes and comments their posts receive every hour and then watching for when they stop accumulating.

To be clear, the 3 hour average post lifetime does not mean Page owners should post every 3 hours. 8 posts a day would likely force them to churn out low quality content and annoy their fans. Optimal post frequency is a separate question depending on a Page’s audience, content production skills, its post lifetime but also other factors.

Most Page owners stick to roughly 2 to 3 posts a day. Update: News outlets and those producing urgent content like TechCrunch should post more often, but they will end up cannibalizing some of the engagement from their past posts.

Page owners should remember this study when they have tons of great content and are anxious to share. Take a breath and watch your last post’s Likes and comments rise. There will always be exceptions and Pages that need to post more frequently, but those who are unsure should wait an average of 3 hours before posting again.

12 Google+ Marketing Tips From the Pros

Via: Posted by Cindy King, December 26, 2011 at socialmediaexaminer.com

Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this:https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help. 

At http://www.gplus.to/, you can create a custom URL like http://www.gplus.to/strutta, which will redirect a user to your page. This link is more user-friendly and branded for your business or organization. When it comes to branding yourself on social channels, a little vanity is OK!

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Create your vanity URL for your Google+ page.

Ben Pickering, CEO of Strutta.

#2: Craft an eye-catching mini-bio for your hovercard

Mari Smith

Mari Smith @marismith

Get creative with your “Employer” field and use that to craft an eye-catching “mini-bio.” This then shows in your hovercard, which is often the only information someone on Google+ has in front of them to decide whether to circle (follow) you or not.

Make it really easy for more people to circle you by having a bio somewhat similar to what you may have on Twitter.

The field is not obvious at first, but it’s under the “Employment” section and has to be your current employer. You have plenty of characters to write what you wish there. I would caution against writing something like “self-employed,” as shown in the screenshot below—that doesn’t really tell anyone anything about you.

I’ve written a bio similar to the one I have on Twitter and included a link—though it’s not clickable.

what not to do

Don’t do this.

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Do provide an interesting mini-bio to appear on your hovercard.

Mari Smith, a widely-recognized social media speaker and trainer, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day.

#3: Create a great first impression

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