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25 Clever Ways to Grow Your Email Marketing List

email list growth

Via: Posted by Andrew Pitre, Mar 28, 2012 at blog.hubspot.com

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It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you’re not working on growing your email list already (or you’ve run out of creative ideas to do so), here are 25 simple ways to build up that email list.

25 Ways to Grow Your Email Marketing List

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed — and if you want them to forward it to their friends, family, and colleagues that aren’t already on your email list.

2) Create a new lead-gen offer — like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. If you’re having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

3) Host an online webinar and collect email addresses at registration.

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On social web, headlines makes all the difference

“The reality is that in the world of newsfeeds and streams, titles matter more than ever before. The best content in the world will fall flat without a great title. Nothing illustrates it better than this recent Target article.” — Nick O’Neill.

Nick pointed out that after The New York Times published, How Companies Learn Your Secrets, Forbes.com ran an article titled How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. The Forbes article got 12,902 likes and more than 680,000 page views. The New York Times article got about 60 likes and shares.

I agree with Nick – Facebook and Twitter have reduced our attention spans to such a degree that if the headline doesn’t catch your eye when flowing through the stream, there is very little chance people are going to pay attention. And that is one of the reasons why I spend quite a bit of my time on headlines and making them inviting enough for the readers. Of course, these creative headlines do have to match the content – otherwise what you are doing is cheating the readers and that is never a good idea.

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

Via: posted by Corey Eridon,Thu, Feb 09, 2012 at blog.hubspot.com

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies. As always, feel free to share and embed at your liesure!

History of Marketing Infographic

History of Marketing Infographic
9 Ways to Integrate Email and Social Media Marketing

Via: Posted by DJ Waldow, February 1, 2012, at socialmediaexaminer.com

Are you wondering how to add social media to your email communications?

Email and social media marketing go together like Batman and Robin.

They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.

Is Email Dead?

In this article I’ll show you how to combine email marketing with your social media efforts.

In a recent StrongMail survey, ”More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″ (as reported by MarketingProfs on December 12, 2011).

As a guy who lives, breathes, eats and sometimes dreams email marketing, I was thrilled to see email getting some mainstream love.

You may be thinking, “Hey, isn’t email dead?”

Think again. I mean, sure, there are certainly case studies of companies forgoing email and replacing it with social media. I’d argue that these are exceptions, certainly not the norm.

This blog post and infographic on the value of email by SmarterTools will quickly dispel the “email is dead” myth.

Need one more proof point that email is not dead? How many times have you checked your email this week? Today? Since you started reading this blog post? Okay. Now that we are all in agreement, let’s continue.

Why Does Integration Matter?

Why would you want to include social sharing abilities within your email campaigns? What are the benefits of inviting an email subscriber to connect with you on your social networks? Why should you integrate email marketing and social media?

Including and promoting social sharing or share with your network options in an email are important for a few reasons:

  • They extend the reach of your emails: The more people share your email, the more potential you have for opens, clicks and conversions.
  • They allow you to identify key influencers: Most email service providers (ESPs) include metrics on who has shared your emails the most often, as well as the effect their sharing has had on other key stats (opens, clicks, conversions, etc.). Armed with this data, you—the marketer—can be better informed as to who your key influencers are. If appropriate, you can then send dedicated campaigns to your biggest supporters.
  • They provide an opportunity for list growth: The more eyeballs on your emails, the better chance you have of gaining new subscribers.

Including and promoting social connection(s) options in an email are important for a few reasons:

  • They provide another platform to connect with your audience: Remember that each platform—email, Twitter, Facebook, YouTube, a blog, etc.—enables you to communicate and interact with people in different ways.
  • They give email subscribers more options: It’s possible that your email subscribers prefer to engage with your company or brand on different channels. While email is great, it’s not the only option. Give ‘em a choice!
  • They allow you to expand the reach of your message: In short, why limit your communication with prospects, customers and/or fans to one network? Take advantage of other channels!

9 Ways to Integrate Email Marketing and Social Media

Before we dive in, it’s important to understand the distinction between social sharing and connecting:

  • Social Sharing: This is when a marketer includes an option for the subscriber to share the entire email or a specific content block with their social network(s).
  • Social Connection: This is what we tend to see most often—asking your email subscribers to like your Facebook page, follow you on Twitter, subscribe to your YouTube channel, etc.

Below are 9 ways to integrate email marketing and social media for maximum effectiveness. One thing to note: I consider “old-school” social networks like blogs and SMS (texting) to be social media.

#1: Include Social Icons in Emails

While this may sound like an obvious one, it’s important to include social icons in your email campaigns. To be clear, I’m not talking about slapping a tiny Facebook or Twitter icon somewhere at the bottom of an email. Nope. Say it loud. Say it proud. Like the Huffington Post Media Brief.

email social connections icons

A good example is this email header from the Huffington Post Media Brief.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Via: Posted by Magdalena Georgieva, Feb 03, 2012 at blog.hubpost.com

Email is a powerful marketing channel, but it’s also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues.

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The best inbound marketers like to amass valuable data across their different channels. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integrations provide, they also open the door to a much more enjoyable experience for email subscribers.

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Great Idea! End of Month Email Wrap Up