So, the idea is to SHIFT whatever that is to create healthy value for growth! Live with Clarity
so, the trend is Sharing, Reusing, Collabo Lifestyle - The rise of collaborative consumption -
Check out these 3 examples:
Product or service sharing. Car-sharing services, like Zipcar and fashion rental companies like Bag, Borrow & Steal allow you to rent everything from ball gowns to designer bags without the commitment of ownership. Use it when you need it and give it back.
Redistribution. Craigslist, eBay and Freecycle are the big players in this space where the idea is to pass (or sell) something that you don’t want any longer to someone who does.
Collaborative lifestyles. People are renting or loaning out their own homes and cars to travelers who want to skip hotel and rental company costs.
What’s the implication for marketers?
Personal and Professional Personae Integration Holds Success in SM Strategy -
Companies with the foresight and know-how to apply [social media] thoughtfully, and with rigor, will be the big winners. A great example is social media’s ability to spur the convergence of brand and culture. It encourages people to integrate their personal and professional personae in ways that lead to new and valuable ideas and work – for the individuals and their organizations. An example of this convergence is a new IBM social website and web service called Voices. Voices is a real-time data service that showcases live social feeds of IBMers who are experts in big data, mobile, social business, cloud, cognitive computing and much more. But it doesn’t end there. Voices then marries the individuals’ thoughts with IBM’s company feeds (@IBM, @SmarterPlanet, @IBMResearch) etc.), as well as a word cloud that shows visitors what’s trending via data visualization technology originating from IBM Research.
via Ethan McCarty, IBM, in wired.com
PROS’ METHOD FOR YOUR PRACTICAL BUSINESS NEEDS -
Social Media eValuation 101 webinar for basic cyber communication methodology
Nice to have simple, basics to check and get clarity before details to digging,
Mobile enables unique customer insights for location and time-specific targeting. Explore @ ibm.co/Xx0trH #ibmmobile
JiWire Mobile Audience Insights Report Q42011
‘Mobile retailing’ is changing shopping
.. diffusion of mobile retailing is moving rapidly beyond the early adopter phase. A recent study conducted by the Centre for the Study of Commercial Activities (2012) on the mobile shopping behavior of 18 to 25 year old university students found that 91 percent of respondents owned a smartphone. One-in-three said they had downloaded a shopping-specific app, and the majority of respondents said they actively searched new apps weekly
Via Elizabeth Evans, Ryerson University on Building a Smarter Planet
“For a brand to have value today, it must be seen to be honest. So to me it makes sense for companies to embrace truth and transparency, not just because it’s inevitable but because it’s good for you. I believe open institutions will perform better. They will have higher trust and be able to build better networks. Transparency drops transaction costs in supply chains. It increases loyalty with employees. It helps create good value—because value is evidenced like never before. And if your company is buff, you can “undress for success.” Transparency is a new form of power, which pays off when harnessed”
— Q&A with Don Tapscott, author, speaker and adviser on media, technology and innovation | JWT Intelligence (via futuristgerd)
“We had people who were direct mail specialists but now are specialists in how best to use Twitter. It’s the evolution of marketing.”
- Ed Abrams, VP marketing for midmarket, IBM
IBM Remakes Marketing Team to Key on Social Media Channels
3 social forces that make social business compelling -
- Changing expectations / consumerization of IT – People are bringing innovative consumer devices to work, with dramatic impact on people’s expectations of the way they use technology and the way businesses use technology. New expectations are emerging from the “social” customer while employees are looking for a new level of engagement at work. Expectations from both sides require a new way of getting work done.
- Doing more with less –The relationship of labor force growth to productivity started to change in the mid-2000′s — as labor force growth slowed productivity continued to rise through automation. Although we’re not there yet, over time this type of productivity gain is likely to slow as well. At that point, increased productivity will come from the shift to an engaged, empowered and collaborative work paradigm.
- Systemetizing ad hoc work – Exception processing for business decisions and customer service is a whole area of work that cannot be automated by current systems of transaction. The person or a group of people getting the work done will often require specific data and a system to support the decision process for work at hand.
Infographic depicting the percentage breakdown of social networks South Africans use on their mobile phones. Data from World Wide Worx. 2012