.. diffusion of mobile retailing is moving rapidly beyond the early adopter phase. A recent study conducted by the Centre for the Study of Commercial Activities (2012) on the mobile shopping behavior of 18 to 25 year old university students found that 91 percent of respondents owned a smartphone. One-in-three said they had downloaded a shopping-specific app, and the majority of respondents said they actively searched new apps weekly
“For a brand to have value today, it must be seen to be honest. So to me it makes sense for companies to embrace truth and transparency, not just because it’s inevitable but because it’s good for you. I believe open institutions will perform better. They will have higher trust and be able to build better networks. Transparency drops transaction costs in supply chains. It increases loyalty with employees. It helps create good value—because value is evidenced like never before. And if your company is buff, you can “undress for success.” Transparency is a new form of power, which pays off when harnessed”
“We had people who were direct mail specialists but now are specialists in how best to use Twitter. It’s the evolution of marketing.”
- Ed Abrams, VP marketing for midmarket, IBM
January 30, 2013 by Ami Yamazaki, eValue Creator, Value Gear network, Inc.
Web site and Social Media are becoming more important place to share information than ever before. This trend seems continue and asks us to write more, to compose more content… to share over the internet media in multiple ways.
To enhance content quality, requires certain skill set. And from now on, I suppose it would become more crucial to have as an individual own skills, rather than seeking someone professional to serve your needs.
These writing composition are quite different from what we learn in school English class. Ideal to have marketing views with core based resource approach when considering objectives in conjunction with media characteristics and nature.
Here is what I must share with you.
The Simple 7 Steps - which I have distilled Only The Essence Needed from my writing composition method used by Fortune 500 clients over the last 20 years.
Mini Online Workshop Event: Thu 2/7/2013 11:00 AM - 12:00 PM PT
Free Registration http://bit.ly/RegisterEvent_ReceiveDetails
Look forward to sharing New Value with you at this event!
thanking your Social Sharing about this event:
Commercial Communication Strategist http://about.me/amiyamazaki
Award Winning eBranding Expert: eBrandingPro@gmail.com
CEO, Value Gear Network, Inc.
PS. I Share The Exact Steps at the workshop!
The Steps guide to Articulate True Voice with professional marketing & eBranding awareness.
By applying this Result Proven method allow Your Business Communication Enhancement.
Transform Your Promo Tools as Pros!
More Info http://bit.ly/VGN_EventArticulateAsPros20713
Sat, January 19, 2013 Free Mini Live streaming Workshop 12:00 PM - 1:00 PM PT
Topic: 7 Steps to Articulate Your Social Profile which Reflects Your True Voice as Pros in 2013!
At The End of This Mini Workshop, You Learn How To..
- Detect the most beneficial way to express your self/company/product to your desired audience.
- Define effective composition by clarify identity & relationship dynamic between you and your audience.
- Articulate by simply aligning raw data and elements into Result Proven 7 Steps which has been used by Commercial Communication Pros for decades.
The 7 Simple Steps allow anyone to apply EXACTLY the same method being used by Fortune 500 mainstream Corporations and many Companies (in variety/size/types) for their strategic communication and delivering results over 2 decades.
Join us at Ustreaming Channel Knowledge Sharing Business Circle.
Thanking your interest, and Social Sharing to facebook, twitter, LinkedIn , Google+ in advance.
This webinar service is Provided by Knowledge Sharing Business Circle.
Together We All Are More Effective!
Study of Consumer Electronics Purchase Decisions in the Engagement Era by Weber Shandwick. A survey of US consumer electronics buyers finds people are paying more attention to reviews by peers than those by professional journalists.
- 84% trust reviews on Amazon.com
- 76% trust those on BestBuy.com
To help address skepticism about authenticity, companies should adopt, and publicly announce, a policy restricting employees from commenting or contributing to customer reviews. Infographic