Clip and Share

ibmsocialbiz:

Check out these 3 examples:

Product or service sharing. Car-sharing services, like Zipcar  and  fashion rental companies like Bag, Borrow & Steal  allow you to rent everything from ball gowns to designer bags without the commitment of ownership. Use it when you need it and give it back.

Redistribution. Craigslist, eBay and Freecycle are the big players in this space where the idea is to pass (or sell) something that you don’t want any longer to someone who does. 

Collaborative lifestyles. People are renting or loaning out their own homes and cars to travelers who want to skip hotel and rental company costs. 

What’s the implication for marketers?

ibmsocialbiz:

Companies with the foresight and know-how to apply [social media] thoughtfully, and with rigor, will be the big winners. A great example is social media’s ability to spur the convergence of brand and culture. It encourages people to integrate their personal and professional personae in ways that lead to new and valuable ideas and work – for the individuals and their organizations. An example of this convergence is a new IBM social website and web service called Voices. Voices is a real-time data service that showcases live social feeds of IBMers who are experts in big data, mobile, social business, cloud, cognitive computing and much more. But it doesn’t end there. Voices then marries the individuals’ thoughts with IBM’s company feeds (@IBM, @SmarterPlanet, @IBMResearch) etc.), as well as a word cloud that shows visitors what’s trending via data visualization technology originating from IBM Research.

via Ethan McCarty, IBM, in wired.com

Social Media eValuation 101 webinar for basic cyber communication methodology 

Nice to have simple, basics to check and get clarity before details to digging,

ibmsocialbiz:

• Changing expectations / consumerization of IT –  People are bringing innovative consumer devices to work, with  dramatic impact on people’s expectations of the way they use technology and the way businesses use technology. New expectations are emerging from the “social” customer while employees are looking for a new level of engagement at work. Expectations from both sides require a new way of getting work done.
• Doing more with less –The relationship of labor force growth to productivity started to change in the mid-2000′s — as labor force growth slowed productivity continued to rise through automation. Although we’re not there yet, over time this type of productivity gain is likely to slow as well. At that point, increased productivity will come from the shift to an engaged, empowered and collaborative work paradigm.
• Systemetizing ad hoc work – Exception processing for business decisions and customer service is a whole area of work that cannot be automated by current systems of transaction. The person or a group of people getting the work done will often require specific data  and a  system to support the decision process for work at hand. 

Via Enterprise Irregulars

ibmsocialbiz:

Gartner study finds that:

• 80 percent of social business efforts will not achieve their intended benefits through 2015 due to inadequate leadership and an overemphasis on technology .
• The “push” approach that worked for ERP and CRM rollouts won’t work for social applications — people must…

Individual participation as part of creating New Value, based on what they are, what they have and already have been doing for what they get paid for in new ways to participate in whole business unit as one company or organization is very ideal.

Perhaps, Two components hold key for success in new value creation for business service

-> The value to create… in which ways? ….. in which directions?


-> From development, review the resources to provide the product/service…

Developing the products which represent, reflect the creators power, capability of serving in ways that brings value to customers/clients most are the efficient and ideal.

When composing the possible best value, which increases sales as by product.


Ami Yamazaki,  eBranding Expert, Commercial Communication Designer, Strategist
CEO Value Gear Network, Inc.
- Your Global Commercial Communication Team since 2003-

Learn Result Proven 7 Professional Steps in ONE DAY Online Workshop
and Articulate Your Social Media Profile & Other Promo Tools To Get Results in 2013!

Value Focus Marketing - True Voice Marketing
Importance of Branding Method that based on Resource and Value Resonance.

Topic: 7 Steps to Articulate Your Social Profile which Reflects Your True Voice as Pros in 2013!

Presenter: Ami Yamazaki, eBranding Expert, Marketing Director at Value Gear Network, Inc. Burbank CA - Your Global Commercial Communication Team since 2003 -

At The End of This Mini Workshop, You Learn How To..

- Detect the most beneficial way to express your self/company/product to your desired audience. 

- Define effective composition by clarify identity & relationship dynamic between you and your audience.

- Articulate by simply aligning raw data and elements into Result Proven 7 Steps which has been used by Commercial Communication Pros for decades.

The 7 Simple Steps allow anyone to apply EXACTLY the same method being used by Fortune 500 mainstream Corporations and many Companies (in variety/size/types) for their strategic communication and delivering results over 2 decades.

Join us at Ustreaming Channel Knowledge Sharing Business Circle.

Thanking your interest, and Social Sharing to facebook, twitter, LinkedIn , Google+ in advance. 

This webinar service is Provided by Knowledge Sharing Business Circle.

Together We All Are More Effective!

ibmsocialbiz:

Major 2012 developments in social media:

• The re-unification of social business. While 2011 was dominated by the realization that social media must be connected to daily work to have real impact, 2012 revealed that organizations had created numerous social silos that fragmented their efforts and people, especially when it came to the walls they erected between internal and external social media.
• More major vendors moved into social business. IBM has long been a leader in social business, but up until recently the other software giants either had minor side bets or had platforms that could be social, but was not their primary function. This all changed in 2012 as Oracle, SAP, and Microsoft each doubled-down on social business by making substantial new public commitments to it, major related acquisitions, or introducing new software products. 
• Social business became data-driven. You couldn’t sit through a presentation last year without hearing about the confluence of big data and social media, and more specifically how it will allow companies to zero in on ROI. The goal? To turn the mass of global conversations in social media into relevant insights that can improve results in marketing, sales, customer care, product development, and more.
• Mobile hampered social business projects more than it helped them.  Strong user pull of mobile devices, which are (potentially) perfect for delivery of social business user experiences, made it awkward for older efforts still rolling out their pre-mobile social marketing and workforce engagement efforts. 
• Social business merged with main customer experience. While a few brave souls in years past have thrown away their traditional digital experiences and made them all social, a new view has arisen to merge and combine the traditional and social customer experiences into something more holistic, natural, and expected by today’s consumer. 

— Dion Hinchliffe in ZDNet