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useful links and apps, service information I want to follow up by bookmarking for when I need to choose from.

(via 25 Awesome Content Marketing Tools To Use In 2014 [INFOGRAPHIC]

useful links and apps, service information I want to follow up by bookmarking for when I need to choose from.

ibmsocialbiz:

Fascinating facts about social recruitment 
(via Job Seekers: Social Media is Even More Important Than You Thought | The Daily Muse)
Ignoring what happens in social media is not a viable legal strategy.

Kabrina Krebel Chang and Gerald C Kane

Managers must remain cognizant of employees’ online activity, even when it happens outside of work hours and work computers. The Philadelphia Police Department was sued for creating a racially hostile work environment through social media. A blog started by a white police sergeant and dedicated to law enforcement issues deteriorated into posts about questionable law enforcement practices such as racial profiling. These issues, discussed by employees online and at work, became racially derogatory; as a result, a complaint was filed on the basis that the blog created a hostile work environment for nonwhite officers. The department chose to settle the case out of court.

Walking the Legal Tightrope of Social Business | MIT Sloan Management Review

(via ibmsocialbiz)

ibmsocialbiz:

The new position of the enterprise social consultant.
Instead of allowing social business tools to languish through a “Provide and Pray” approach, organizations can use enterprise social consultants to bridge departments and support bottoms-up change. They will:
Work with the executive sponsors to understand the key metrics for understanding adoption, influence and case studies, with the understanding that  REJ (rapid economic justification) is more important than ROI at the start.
Empower  and partner with community managers who know the business and have strong relationships across many departments. They’ll be responsible for working with influencers  to capture tacit knowledge through tagging, tracking and linking. 
Guide policy and compliance – provide guidance for a user acceptance agreement coordinated with corporate security, with the understanding that too much control will stifle innovation and adoption.
Working with marketing and corporate communication create a platform that is first an employee hub and not designed specifically as another one-way platform.
Cross departments and lines of business – After a pilot combine data from the platform together with business data to help show impact and cross-business collaboration.. 
Build influencer community consisting of movers and shakers who are have a passion to communicate and are willing to represent their departments or lines of business.
Guide IT in setting up profile integration and single sign-on that makes adoption simple and secure, and in integrating with intranet or extranet partner platforms.
(via The Rise of the Enterprise Social Consultant | Innovation Insights | Wired.com)

ibmsocialbiz:

The new position of the enterprise social consultant.

Instead of allowing social business tools to languish through a “Provide and Pray” approach, organizations can use enterprise social consultants to bridge departments and support bottoms-up change. They will:

  • Work with the executive sponsors to understand the key metrics for understanding adoption, influence and case studies, with the understanding that  REJ (rapid economic justification) is more important than ROI at the start.
  • Empower  and partner with community managers who know the business and have strong relationships across many departments. They’ll be responsible for working with influencers  to capture tacit knowledge through tagging, tracking and linking. 
  • Guide policy and compliance – provide guidance for a user acceptance agreement coordinated with corporate security, with the understanding that too much control will stifle innovation and adoption.
  • Working with marketing and corporate communication create a platform that is first an employee hub and not designed specifically as another one-way platform.
  • Cross departments and lines of business – After a pilot combine data from the platform together with business data to help show impact and cross-business collaboration.. 
  • Build influencer community consisting of movers and shakers who are have a passion to communicate and are willing to represent their departments or lines of business.
  • Guide IT in setting up profile integration and single sign-on that makes adoption simple and secure, and in integrating with intranet or extranet partner platforms.

(via The Rise of the Enterprise Social Consultant | Innovation Insights | Wired.com)

Two trends―the consumerization of the enterprise and ever-more distributed decision makers―have opened the door for the digital B2B enterprise sales model.

Shawn Lankton, Brian Staffordm, McKinsey

Businesses can focus their salespeople away from basic tasks that digital can now manage and toward more profitable targets, such as surgically upselling thereby dramatically increasing the effectiveness of outreach.

B2B Sales Is Being Massively Disrupted (Hint: It’s Looking More Like B2C)

inside-social:

Will Social Platforms become the new TV Networks?
Posted by: Simon Mansell, CEO Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?    
Read More

inside-social:

Will Social Platforms become the new TV Networks?

Posted by: Simon Mansell, CEO

Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?    

Read More

ibmsocialbiz:

94% of all Facebook users are either a Starbucks fan or friends with one.
(via How Starbucks Went Digital— And Why You Should, Too (Infographic) | Entrepreneur.com)

ibmsocialbiz:

94% of all Facebook users are either a Starbucks fan or friends with one.

(via How Starbucks Went Digital— And Why You Should, Too (Infographic) | Entrepreneur.com)

ibmsocialbiz:

The customer-activated enterprise

The customer is of course always right – a message that hasn’t entirely made it through to the current generation of call centre operatives unfortunately – but now it seems that customers are not only right, but actively shaping the business strategies of firms with which they engage.

According to a new global study from IBM – The Customer-Activated Enterprise – CEOs reckon that customers exert a bigger influence on their organization’s business strategy than anyone or anything outside of the C-suite itself.

(via The customer’s in charge in the digital enterprise in Digiconomica)

ibmsocialbiz:

Megaphone, Magnet and Monitor
The “3M Framework” lays out three types of communication social media enables between businesses, customers and the rest of the world.
(via Social Marketing Strategy: The Big Picture - Business 2 Community)

ibmsocialbiz:

Megaphone, Magnet and Monitor

The “3M Framework” lays out three types of communication social media enables between businesses, customers and the rest of the world.

(via Social Marketing Strategy: The Big Picture - Business 2 Community)

ibmsocialbiz:

Spaces in between — managerial practices for open innovation. 
Based on a study of a traffic safety centre where 25 organisations collaborate and innovate, Anna Yström says managers need to create stability under conditions of uncertainty. She has started a research group called Managing In-Between to broaden and deepen knowledge in collaborative innovation.
 (via Open innovation collaboration puts new demands on leadership)

ibmsocialbiz:

Spaces in between — managerial practices for open innovation.

Based on a study of a traffic safety centre where 25 organisations collaborate and innovate, Anna Yström says managers need to create stability under conditions of uncertainty. She has started a research group called Managing In-Between to broaden and deepen knowledge in collaborative innovation.

 (via Open innovation collaboration puts new demands on leadership)