The new position of the enterprise social consultant.
Instead of allowing social business tools to languish through a “Provide and Pray” approach, organizations can use enterprise social consultants to bridge departments and support bottoms-up change. They will:
- Work with the executive sponsors to understand the key metrics for understanding adoption, influence and case studies, with the understanding that REJ (rapid economic justification) is more important than ROI at the start.
- Empower and partner with community managers who know the business and have strong relationships across many departments. They’ll be responsible for working with influencers to capture tacit knowledge through tagging, tracking and linking.
- Guide policy and compliance – provide guidance for a user acceptance agreement coordinated with corporate security, with the understanding that too much control will stifle innovation and adoption.
- Working with marketing and corporate communication create a platform that is first an employee hub and not designed specifically as another one-way platform.
- Cross departments and lines of business – After a pilot combine data from the platform together with business data to help show impact and cross-business collaboration..
- Build influencer community consisting of movers and shakers who are have a passion to communicate and are willing to represent their departments or lines of business.
- Guide IT in setting up profile integration and single sign-on that makes adoption simple and secure, and in integrating with intranet or extranet partner platforms.
Shawn Lankton, Brian Staffordm, McKinsey
Businesses can focus their salespeople away from basic tasks that digital can now manage and toward more profitable targets, such as surgically upselling thereby dramatically increasing the effectiveness of outreach.
Will Social Platforms become the new TV Networks?
Posted by: Simon Mansell, CEO
Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?
94% of all Facebook users are either a Starbucks fan or friends with one.
The customer-activated enterpriseThe customer is of course always right – a message that hasn’t entirely made it through to the current generation of call centre operatives unfortunately – but now it seems that customers are not only right, but actively shaping the business strategies of firms with which they engage.
According to a new global study from IBM – The Customer-Activated Enterprise – CEOs reckon that customers exert a bigger influence on their organization’s business strategy than anyone or anything outside of the C-suite itself.
(via The customer’s in charge in the digital enterprise in Digiconomica)
The “3M Framework” lays out three types of communication social media enables between businesses, customers and the rest of the world.
Spaces in between — managerial practices for open innovation.
Based on a study of a traffic safety centre where 25 organisations collaborate and innovate, Anna Yström says managers need to create stability under conditions of uncertainty. She has started a research group called Managing In-Between to broaden and deepen knowledge in collaborative innovation.
What Truly motive us to accomplish goals.. Easy to understand the study result on human physiology and motivation to do better practically. Push LIKE if you found interested in the video so that others can see your voice. thank you!
What do you think makes successful creative on Facebook?
The best use of Facebook comes from brands with a clear and distinct voice. When a brand knows who it is and understands how it is connected to its consumers and pop culture, that’s when things work best.
Gerry’s advice is GOLD!
Reblog if you AGREE!
The customer-activated enterprise. A new C-suite study from IBM finds that more than half of CxOs expect to open up their enterprises – bringing down barriers to extend collaboration inside and outside. CEOs said customers come second only to the C-suite in terms of the strategic influence they wield. They expect a radical shift in what it means to collaborate with customers.